01The client
About Afforet Innovations
Afforet Innovations is an emerging D2C brand focused on novelties and village-made utility items, sold through online marketplaces including Amazon, Flipkart and Meesho.
Its aim is to bridge the gap between utility goods produced in villages and the urban consumers who want them, with the right products and the right strategy.
02The system before
The system before: one stock pool, three channels, manual counts
Every marketplace takes orders against the same physical stock. Keeping the count right by hand couldn't keep pace:
Stock records
Inventory was maintained manually while the same products sold on multiple platforms, so stock reports were inaccurate.
Low-stock events
Frequent low-stock situations meant supply fell short of demand, and revenue was lost.
When every channel sells from one shelf, a manual count is always behind the orders.
03The risk
Why it was risky to change
Inventory sits between the brand and its customers on every channel, and an error in either direction has a price.
RiskOverselling
If a sale on one marketplace isn't reflected everywhere, the brand can accept orders it can't fulfil.
RiskMarketplace dependencies
Each marketplace has its own integration and order data. The platform has to treat all three consistently.
RiskContinuity
Selling continues while the platform is built, so it must adopt the existing stock position without interrupting orders.
04The architecture
The architecture: a central inventory the marketplaces update
We are building a responsive web application, compatible with desktop and mobile, to view, manage and update inventory, with integrations to Amazon, Flipkart and Meesho.
When an order is received on any marketplace, the platform automatically reduces stock for that product in the central inventory. Every channel draws on the same number, instead of separate counts that drift apart.
What we engineered
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Marketplace integrations
Connections to Amazon, Flipkart and Meesho for received orders.
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Automatic stock deduction
Stock is reduced automatically for every product ordered, on any channel.
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Central inventory management
View, manage and update inventory from one place.
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Responsive on any device
Works on desktop and mobile, so stock can be checked and updated from anywhere.
Key design decisionStock is held in one place and the marketplaces report into it, rather than each channel keeping its own count. The business gets one number to trust, and a single point to control.
05Success measures
How success will be measured
This engagement is in development, so we are not publishing outcomes yet. Results will be reported against the current baseline once the platform is in use. These are the measures that matter:
Stock accuracy across channels
How closely the recorded stock matches physical stock across all three marketplaces.
Result to be publishedLow-stock incidents
How often products run low before replenishment.
Result to be publishedOrders at risk
Orders accepted on one channel for stock already sold on another.
Result to be publishedTime spent on inventory
Hours the team spends updating and reconciling stock by hand.
Result to be published
06Is this your situation?
Is your organization facing the same pattern?
This architecture fits any brand or retailer where:
- The same stock sells on more than one marketplace or channel.
- Inventory counts are updated by hand after orders arrive.
- Stock reports disagree with what's on the shelf.
- Popular products run out before anyone notices.
An integration assessment maps how your channels, stock and orders connect today, and what a single inventory would change.
07Questions
Frequently asked questions
How does multi-marketplace inventory sync work?
Each marketplace integration passes received orders to the platform, which reduces stock for that product in one central inventory. Every channel draws on the same number instead of separate counts.
Which marketplaces does the platform integrate with?
Amazon, Flipkart and Meesho.
Can the inventory be managed on mobile?
Yes. It is a responsive web application that works on desktop and mobile.
When will results be published?
When the platform is in use and results can be measured against the current baseline. We publish measured outcomes, not projections.
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